Columbia Health
Annual Report 2022-2023

Overview

For this report, I understood the importance of promoting Columbia health’s brand identity that deviated from the University’s standard and often inconsistent brand. I developed a bold report that encapsulates the organization’s vision of quality and ensures it stands out visually from other organizations within the college health sector. I prioritize accessibility in all my work to ensure appropriate color contrast, layout, and font treatment - a point that must be emphasized to maintain the organization’s stellar reputation in offering disability accommodations to the student community. Coupled with rich colors, distinctive typography, and a memorable photography layouts I was able to convey Columbia Health’s unique approach to their work. The resulting report successfully represents the organization’s vision for the future as well as elevates the innovative branding using a consistent atomic design system.

View the full report online here.