Columbia Health
New President Briefing
What I did:
Branding • Art Direction • Infographics • Diagrams • Publication Layout • Typography • Preflight
Overview
Working closely with the Senior Leadership team, this document was created to introduce the new University president to Columbia Health. I worked tirelessly alongside my colleagues to create a sophisticated, clean, and elegant report that achieved multiple results: impressed and educated University contacts, placed a spotlight on the organization’s efforts to advance student health and wellbeing, establish Columbia Health as a leader in its field, emphasized the organization’s needs, and propelled the established Columbia Health brand to new heights. As in typical, I received many copy edits and custom visual requests during the project’s duration - “flying a plane while still building it”. I created a clean design system that enabled me to maintain consistency and brand integrity.
View the full report online here.
